Uniqlo's recycling policy

When I was researching about Uniqlo for the previous post, I found that Uniqlo is constantly doing recycling of their own clothes by donating them to many countries where people need more clothes which I think is truly amazing. Not just as a material but they are extending their clothes' lives as clothes, it could be done because their products have the quality to last as good things to wear.
I think their innovation in fabric brought them ultimate sustainability and allow them to take a responsibility as a mass fashion production.

http://vimeo.com/29081709

http://www.uniqlo.com/en/csr/recycle/

Uniqlo Heatech Campaign

   I joined an unique campaign of Uniqlo to get free Heatech. Through a mobile game, just rubbing my mobile screen, it said I converted some energy by my kinetic energy. I'm not sure how my energy works but I saw so many people joined this campaign to redeem free Heatech.
   I'm a big fan of Heatech so I literally wear it every single day through all autumn and winter. It is made of fine thin fabric and it does keep warmth dramatically. I think it was really good campaign to spread amazing function of Heatech and let people wear it more so they use less heater and save more energy. Innovation of the fabric and unique style of campaign worked very effectively in this case.


http://www.uniqlo.com/uk/corp/pressrelease/2012/10/uniqlo_unveils_plans_to_warm_u.html

Workshop

Today we had a workshop thinking about alternatives of what we'd created before.

Graphic design group(me and Olivia) talked about Wooden Dingbats which is a sign made of MDF board.

I thought I understood the idea of sustainability but actually it was really hard to think about how this wooden sign could be sustainable. We focused on the material itself and found an alternative called ECO board (http://www.eco-boards.eu/) which is strong as MDF but made from waste of agricultural products. I don't think this makes the wooden sign itself sustainable but at least if we use the recycled material it could reduce the number of trees being cut down.

It was interesting to think about the process how this material is made and came from where and also think about eco-friendly alternatives.