Tuesday 30 October 2012

Uniqlo Heatech Campaign


   I joined an unique campaign of Uniqlo to get free Heatech. Through a mobile game, just rubbing my mobile screen, it said I converted some energy by my kinetic energy. I'm not sure how my energy works but I saw so many people joined this campaign to redeem free Heatech.
   I'm a big fan of Heatech so I literally wear it every single day through all autumn and winter. It is made of fine thin fabric and it does keep warmth dramatically. I think it was really good campaign to spread amazing function of Heatech and let people wear it more so they use less heater and save more energy. Innovation of the fabric and unique style of campaign worked very effectively in this case.


http://www.uniqlo.com/uk/corp/pressrelease/2012/10/uniqlo_unveils_plans_to_warm_u.html

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