I'm a big fan of Heatech so I literally wear it every single day through all autumn and winter. It is made of fine thin fabric and it does keep warmth dramatically. I think it was really good campaign to spread amazing function of Heatech and let people wear it more so they use less heater and save more energy. Innovation of the fabric and unique style of campaign worked very effectively in this case.
http://www.uniqlo.com/uk/corp/pressrelease/2012/10/uniqlo_unveils_plans_to_warm_u.html
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